The ALTHEA rituals
Well-being becomes a ritual.
Each ALTHEA ritual begins with a need, becomes an experience and leads naturally to the right formula. A clear, premium way for professionals to guide their customers through the collection.
Choose your universe
Go straight to the need that matters.
Explore ALTHEA by need. Each universe leads naturally toward the formulas and products associated with it.
Sleep & serenity
When the day slows down.
An evening universe designed around calm, simplicity and the transition toward rest. The Sleep ritual gives professionals a clear story to present around the end of the day.
Immunity & protection
A daily ritual for your natural defences.
A luminous ritual designed around essential nutrients and the simplicity of an everyday wellness routine.
Energy & vitality
Start the day with new momentum.
A bright morning ritual built around essential vitamins and minerals, designed to accompany everyday vitality with simplicity.
Natural nutrition
Reconnect with what is essential.
A fresh and natural universe built around spirulina and naturally inspired ingredients, designed to bring simplicity and clarity to everyday nutrition.
Beauty
Beauty becomes an everyday ritual.
A refined beauty ritual designed around hair, nails and future collagen formulas, with a soft and elegant universe made to evolve with the collection.
The collection evolves
New rituals are joining the House.
The ALTHEA architecture is designed to grow. New beauty, collagen, mushroom and specialised wellness formulas can join the collection without changing the way professionals navigate the brand.
From ritual to product
Everything starts with a need.
The ALTHEA approach creates a simple path from the customer need to the right formula, then naturally to the products that belong to that universe.
Start with the customer.
Sleep, immunity, vitality, natural nutrition or beauty: each journey begins with a clearly identified everyday need.
Understand the formula.
The ritual leads to a family of carefully selected nutrients and active ingredients, making the offer easier to understand and present.
Choose the right product.
Each universe naturally leads to its associated ALTHEA products, with the information professionals need to select and recommend them.
The collection continues
New rituals are taking shape.
ALTHEA is a living collection. New formulas and new wellness universes will gradually join the House, always with the same attention to simplicity, coherence and quality.
Collagen & beauty
A new generation of beauty rituals designed to complement the ALTHEA collection.
Functional mushrooms
A dedicated universe exploring functional mushrooms through future ALTHEA formulas.
Stress & balance
A future ritual imagined around calm, balance and the rhythms of everyday life.
The collection
Find the formula behind each ritual.
Explore the ALTHEA collection through its main wellness universes. Each selection brings together the products and formulas associated with a clearly identified everyday need.
Sleep
Discover formulas designed around the evening ritual and the transition towards rest.
Immunity
A selection built around essential nutrients and the simplicity of an everyday wellness routine.
Vitality
Everyday formulas built around vitamins, minerals and nutritional support for a more dynamic routine.
Natural actives
Explore spirulina and naturally inspired formulas through a simple and coherent nutritional universe.
Hair, nails & beauty
A beauty universe designed around hair, nails and the future expansion of the ALTHEA beauty collection.